Masterful CEO is a full-service business consulting and solutions agency for small businesses.


Masterful CEO empowers your organizations and teams to:

  • Create strategies to achieve your vision
  • Elevate your brand experiences
  • Optimize your operations (via systems and automation).

ways to work with us


HM Create


Has your entrepreneurial journey been filled with an abundance of ideas and you’ve yet to successfully execute one? 

Work with us to gain clarity and momentum in business and life.  Let’s create your success strategy:  an action plan that fills your soul while it places you on the road to making your dream a reality.

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HM Elevate


While business is doing well, the way in which you engage with your clients is disjointed, inconsistent, and at times chaotic.  Your brand is a bit fuzzy at times.  Feeling overwhelmed? 

Work with us to elevate your brand experience.  If you’re charging VIP prices, they will expect a VIP experience. 

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HM Optimize


Already have systems (perhaps too many) in place and frustrated that they don’t integrate with each other or often wonder whether or not you’re leveraging all the features and functionality. 

Let’s explore and assess your client journey and optimize your operation workflow for success.

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Ready to Create Your C.E.O Blueprint?

While strategies, systems, and optimizing operations sound great.  You’re not sure where to start.  Click below to get started on your CEO Blueprint.
Let’s determine where the opportunities are and what’s keeping you and your team from scaling. 

Maryann Cruz, Founder of Masterful CEO

Hello, I’m Maryann Cruz

CEO, Business Strategist, Consultant, Author, and Speaker.


I’ve spent the last 7 years working with overwhelmed passionate entrepreneurs to gain clarity, and momentum, develop practical strategies to achieve their business vision and streamline processes (by implementing systems) to create time and space to lead a life in alignment.

In working with 1:1 clients, facilitating mastermind groups, and developing self-paced courses. I know how essential it is to create a client journey that is simple, efficient, and elevates one’s brand.

I believe that embracing the CEO

within is achieved through

Passion | Strategy | Systems | Consistency | Community | Collaboration









Success Blueprint (1)

Get Your Free Success Blueprint Here!

If you’re seeking to be in business for years to come, it’s essential to understand the many facets of business and develop long-term strategies for success. Download the Success Blueprint to get started.

what our clients are saying


Audra Mika, Career & College Coach

Audra Mika

College & Career Coach

Masterful CEO guided me as I navigated new terrain to systematize and automate my business so I could continue to offer highly personalized service without the time-consuming pieces of scheduling, communicating, and helping clients pick the packages best suited for them.

My on-brand proposals are clear, engaging, and super efficient. In almost one step, my clients can now review my packages, pick the one that works for them, and make their initial payment. We eliminated the back and forth, added systematized personalization and made my professionalism and sanity soar. We also added “Add-ons” to let clients — and my bottom line — upgrade. I am grateful and glad I chose Maryann — she is truly masterful at her craft and her ability to boost her clients’ confidence and business savvy.”

Suzanne McColl

Suzanne McColl

Telehealth Psychotherapist, EMDR Expert, Author, Speaker

“Maryann Cruz has been a God-send to me! She is my business consultant and has helped me to organize my old business as well as to clarify and develop my business strategy in my new business,

helped me clarify my niche market, identify marketing strategies, branding, time management, business budgeting…. I could go on and on!

Can’t thank her enough!! And she is so optimistic and nonjudgmental at all times!

I highly recommend her services to anyone at any stage of business growth and development.”

The difference between where you are and your vision is a path of opportunities.

Understanding where the opportunities for improvement are in your business, life, systems, and team is essential in making your dream a reality.


change your life

Ready to discover where you are on your CEO journey? Take the quiz.

As a passionate entrepreneur, are you embracing being a CEO?  Let’s explore!

“You don’t need to be a genius or a visionary, or even a college graduate for that matter, to be successful. You just need a framework and a dream.” 

Michael Dell, CEO of Dell

the latest


Schedule a free 15 minute discovery session with me.

You know you’re ready to embrace being the CEO of your business but unclear about where to start. Let’s chat to uncover what you’re truly seeking to achieve and which resource would best suit you.